Gardening without the guesswork
Bloom is reimagining the complex world of gardening. We’re simplifying what it takes create the garden you want with foolproof plant collections and expert guidance every step of the way
The back story
Bloom started life in 2018 as an independent magazine for gardeners and nature lovers.
Our mission was to gently nudge people outdoors, no matter their budget, background or experience. We won awards, hosted events, published a range of gardening books and connected with a gorgeous audience.
Bloom’s publishing was modern and nature-first, fusing expert gardening advice with exciting journalism about our wild world. You can still dig in right here.
What’s next for Bloom
We’re staying close to our founding principles and mission,
The founders
The idea for Bloom came about in the way so many good ideas do. In 2018, I had just moved into a house with a garden (my first!) and I was looking for help in turning my barren plot into a beautiful one – I was utterly out of my depth. Bloom blossomed at that very moment. I wanted modern, practical, achievable guidance and felt in my gut that others needed that too.
In 2025, Charlotte Clark came on board. She had a similar experience: the luxury of a garden to garden but no clue what to do.
We want to simplify the complex, costly, often time-consuming world of gardening – particularly the overwhelming digital hunt for information and plants.
Zena Alkayat, founder and editor
Get in touch
Bloom is evolving and we’re all ears. We want to create products and services that will support you in your gardening journey, so feel free to reach out and let us know what you need.
For all things Bloom magazine:
hello@bloommag.co.uk
For everything else:
hello@bloomgardens.co
